The Effects of Bullwhip on Item Level Performance
نویسندگان
چکیده
This research investigates how information and material distortions affect the inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
منابع مشابه
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